Hi, I'm Knut.
For the last ten years, I've worked with founders, experts, and service businesses who know they're good at what they do — but their marketing doesn't reflect that.
Not because they don't understand marketing. Because they're too close to see what makes them attractive from a customers perspective.
That's where I come in.
I don't do growth hacking or "breakthrough frameworks."
I do the slower, deeper work: figuring out what you're really selling, who actually needs it, and how to convey it so it lands.
Most of my clients come to me when they're stuck in one of three places:
- They're explaining their work in ten different ways and none of them feel right
- They've got a good business, but marketing feels like a constant manual effort
- They know something is off with their marketing, but can't pin down what
I started doing this for law firms in Norway — writing copy, building systems, running ads that worked because they made sense. That turned into a decade of projects across law, education, coaching, and digital services.
Different industries, same problem: smart, brilliant people who just couldn't articulate their own value in a way that customers resonate.
So I became the person who helps them find it.
What that actually looks like:
I work with you to build three things:
- An offer that makes sense.
Not just "what you do," but the emotional change you create — shaped so y right people recognize it instantly. - A message that sticks.
The version of your story that people remember, repeat, and actually get without you in the room. - A system that compounds.
Email, content, positioning — the infrastructure that keeps working after the initial push.
It's part strategy, part translation, part excavation. Usually it starts with a conversation that reframes everything.
"Knut found the words I'd been trying to say for two years. Once we had our core message nailed, the rest of our marketing clicked into place."
— Elisabeth, founder
We thought we needed better ads. What we actually needed was a clearer offer. Knut built that with us in two sessions — our close rate went from 23% to 61% in the next quarter.
— Johnathan, founder
"He doesn't give you a template or a task list of 100 things to do. He helps you find the thing only you can say".
— Anders, law firm partner
If this sounds like you:
You've built something valuable. The problem isn't your work — it's the gap between what you know you deliver and what people actually hear.
I' help close that gap.
If you want to talk, reach out here.